Fusalp
2008 > 2013
Visual identity / guidelines / art direction / print
Having formerly been the world’s leading manufacturer of skiwear, famous for its figure-hugging ski pants, Fusalp decided in 2007 to revise its collections and raise the profile of its brand anew. Fusalp’s prestigious past, the complete overhaul of its collections and its management’s enthusiasm and open-mindedness gave us the freedom to present a contemporary interpretation of skiwear. This interpretation, which takes into account the rapid evolution of snow sports in recent years, combines comfort, freedom of movement and style, both on the mountain and about town.
Visual identity / guidelines / art direction / print
Having formerly been the world’s leading manufacturer of skiwear, famous for its figure-hugging ski pants, Fusalp decided in 2007 to revise its collections and raise the profile of its brand anew. Fusalp’s prestigious past, the complete overhaul of its collections and its management’s enthusiasm and open-mindedness gave us the freedom to present a contemporary interpretation of skiwear. This interpretation, which takes into account the rapid evolution of snow sports in recent years, combines comfort, freedom of movement and style, both on the mountain and about town.
Identité visuelle / charte graphique / direction artistique / édition
Ancien leader mondial du vêtement de ski célèbre pour ses fuseaux, Fusalp décide en 2007 de revisiter ses collections et de redonner de la visibilité à sa marque.
Son passé prestigieux, une refonte des collections et l’enthousiasme des dirigeants de Fusalp nous ont permis de proposer une interprétation contemporaine du vêtement de ski. Cette interprétation basée sur l’évolution des usages et des pratiques allie le confort, la liberté de mouvement et le style, à la ville comme à la montagne.
Communication manager
Jean-Philippe Torgue
Photography
> Arnaud Childeric
Similar projects
Fusalp 1952
